Search Engine Optimization


Search Engine Optimization is a part of Search Engine Marketing and is the technique and method used to improve the website’s Search Engine ranking. Most of the users while searching on the Search Engines tend to see only 15-20 search result entry for a particular keyword ( keyword is a word or the phrase that the searcher use while searching), so having a good ranking can certainly improve the traffic or number of visitors on your website.

Search Engine ranking does not depends on one factor, it's a combination of various factors. But basically for a long term success you need to make two parties happy, the visitors and the Search Engine . Your visitor is happy when he gets the outstanding information on your website and feels tempted to come back again and again. The Search Engines are happy by providing their visitor, who in turn are their customers, with the information they are looking for with their search results.

But before building the Search Engine Optimized pages always keep one thumb rule Do Not cheat the Search Engines by playing the tricks like…using high traffic keywords which is not relevant with the concept of your website, many versions of the same website, multiple domains, hidden inter-linking etc. Because when Search Engine discovers your game, it will ban you forever.


How do these Search Engines work?

Though nobody knows exactly how these search engines work as it is their trade secret and only their top officials know about the exact algorithm, but to some extent the Search Engine Marketers have come out with the abstract view of the working of the Search Engines.


Following are the various factors that may affect the Search Engine ranking of your website

Choose right keywords

Choosing the right and highly profitable keywords for your chosen concept plays a very crucial part. This is part of the planning process where we choose and research for the keywords for the website concept.


On-page Ranking criteria

On-page ranking refers to the keyword density and the keyword prominence of the web page i.e. how frequently and at what places the keywords are being used.


Off-page Ranking or Link popularity

This factor was innovated by Google as PageRank. If your website has more incoming link and the links are coming from the relevant and high rank website of your concept, then your website scores high percentage of PageRank.



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