Website Promotion and Marketing


Website Promotion and Marketing… well this is such a vast topic that the whole websites are being dedicated to this topic only. Website promotion and marketing is important because there is no point in making such a good website if no body comes to visit your website. Companies and website owners have been using different techniques to promote their websites that includes submitting to the Search Engines, using directories to get in-point links, using ads, banners or by word of mouth. Listed below are the basic techniques and methods, which will help you in promoting your website

Note : Before starting make sure that you have Search Engine optimized your pages around the high value keywords related your website concept. This is going to help but this is not all. Read on

Working with Search Engines

A good Search Engine ranking is a great traffic puller for any website. For that you need to manually submit your website and keep on monitoring if your website has been included in their database.



Pay per click methods

Pay per click is the paid method to get the traffic through Search Engines.



Working with Directories

Directory submission is a great way to get the value in-pointing links for your website which will help you in building a good link popularity and in turn good Search Engine Ranking.

Here is a list of some leading web directories

Open Directory
Yahoo Directory
Haabaa Web Directory
General Directory
Business.com



Working with E-mails

This is a way to bring your customers time and again by sending them newsletters or e-zines. This is a whole different field and is referred as email marketing. You need to prepare your own list of email addresses and build and maintain the relationship with your customer by sending them newsletters or e-zines. To build the list you need an autoresponder, this may be included with the hosting package or can be purchased from the third party. The most popular autoresponder is Aweber autoresponder.


Working with Forums

People approach forums to seek solution of their problems and / or share their experience and if your advice or suggestion happens to solve their problem you build credibility with the forum members. Include your signature line providing the information about you and your website while making any post in the forum. As you provide good advice in the forums you build a good recognition and people will trust you and visit your website.


Working with Articles

This is the most cost effective way to advertise your website. If people like your article and your advice they will surely make a point to visit you website. And if they find your website’s information relevant they will visit again. So writing articles about the topics related to your theme on the already popular and established websites helps you to build the credibility with your visitors.


Working with Blogs

Blogs or web logs are the latest rage amongst internet users. This is a good way to build an online community or the people with similar interests and share their thoughts.


Writing newsletter, forums, article writing and blogs are the part of relationship building marketing and can be rewarding in building the reputation with the people with the similar interest and prompt them to visit your website time and again in future.



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